What is Believe, you ask? From now until Dec. 24, for every letter dropped in Macy’s stores’ big red letterbox or sent via macys.com/believe, Macy’s donates $1 ($2 TODAY ONLY!) to Make-A-Wish, up to $1 million – helping to make wishes come true for kids like Fendi, who wished to be famous in New York City.
Macy’s gave Fendi the star treatment as her fame became known in the Big Apple. When she pulled up in a limousine to the Macy’s Herald Square, the store’s head of security greeted her for an exclusive escort into the store before any other customers were allowed in. The doors opened, and Fendi saw herself as a star – her photo was splashed across a jumbo screen at the entrance, and Macy’s colleagues gathered with music, signs and cheers.
Fendi received a private styling session, got to watch a Broadway musical for fashion inspiration and walked the catwalk in-store to show off all the new clothes she was able to buy on her wish. Paparazzi followed her as she got her makeup done, and onlookers were starstruck as she passed them by.
But along with her newfound fame, Fendi also found herself. “When you just get out and experience something new, you realize things about yourself. On my wish, I got to know myself a little better,” Fendi said. “I got to know my family better. It just makes you realize how blessed you are.” Fendi added that she was thrilled to share her wish with her family, “because they’ve been supporting me all this time” while battling a heart condition.
Every hour Macy’s is open for business, more than three children like Fendi are diagnosed with a critical illness. For more than 10 years, Macy’s has invited customers to write letters to Santa during the holiday season’s Believe campaign, to help grant wishes for as many of these kids as possible.
Macy’s believes in the power of a wish – that just one wish can transform the life of a child with a critical illness. Thank you, Macy’s, for continuing to be an incredible supporter of wish kids!
“Being a part of Fendi’s wish was absolutely amazing. You could just tell how strong she is,” said Tiana, Assistant Store Manager, Macy’s Herald Square. “She’s such a sweet girl, so ambitious, and we hope we were able to make her day here with us fantastic and amazing. It was awesome!”
WRITE YOUR LETTER TO MACY’S TODAY! Visit a Macy’s store or wish.org/believe to write your letter to Santa and help grant more wishes like Fendi’s. Download stationary and stickers to make your letter to Santa stand out here. Don’t forget to share a photo on social media with #MacysBelieve!
Fendi's wish was granted by Make-A-Wish Southern Florida.